SEO & Website Speed

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SEO & Website Speed

SEO Benefits of a Fast Website


Website Page Speed plays an important role in both your search engine ranking and your pages conversion rate performance. Every Good SEO strategy includes Page Speed (the time it takes content to load) as a key metric in their performance analytics. At Malaysian SEO Services, we place a high priority on client’s websites page speed and take the necessary time to optimize each page. Please use the following information as a reference guide to our Page Speed optimization services.

Website Page Speed Topics

Website Page Speed is a term that is used to measure the “Page Load Time” of a single website page.  The page load time is best described as the time it takes to display the entire content of a specific page.  The aggregate page load times of an entire website is called the “Site Speed”.  It is important to highlight that many people commonly confuse the two terms, which can lead to confusion at the reporting stage.   We try to overcome this confusion by emphasizing the words “page” and “site”.

Search Engine Optimization is competitive, make sure that your website is fully optimized for Webpage Page Speed.

SEO Page Speed Best Practices

Search engines such as Google have indicated that site speed does play a role in the algorithm used to rank pages.  Researchers have also provided data on first bytes times which further supports Googles statement, while noting that a fast website will also allow Google bots to more time that leads to better indexation in search engines.

Recently, Polish researchers from the Poznan University of Technology have concluded that a websites ranking is directly correlated to crawl time, and page speed and not site speed.  Basically this means that a website can have a few pages that load on the slow site.  But it is important to have your landing page and crawl time fully optimized.

Another important benefit from a fast loading website is user experience, where faster loading pages tend to have lower bounce rates, higher on page times and an increase in conversion rates.

Malaysian SEO Services, uses the following guideline to insure that our clients benefit from a fast website.

Enable compression

The use of compression applications such as Gzip will significantly reduce the size of your CSS, HTML and JavaScript files.  In many cases it will only take a few minutes to enable Gzip on your website server.

Please note that we will use a different type of compression on image and sound files.  Take a look at our Optimization Image section for more details.

Minify CSS, JavaScript, and HTML

When we minify a CSS, HTML or JavaScript file we are talking about optimizing the amount of space that is used in code.   The use of Minify simply means to remove all of the codes, white space (spaces), commas, code comments and unused code in a file.  The results from Minify are smaller files and faster execution times.

Reduce redirects

Extra redirects can have a negative impact on a websites load times and SEO ranking by slowing down a pages load time.   Every time a browser reads a redirect to another page, they will have to wait for the HTTP request-response cycle to complete.  Redirects can also reduce the efficiency in which your website is indexed by sending crawl spiders in too many directions.

Leverage browser caching

Most browsers such as Google, Yahoo and Firefox use browser cache to store information like style sheets, images, JavaScript’s, they store this information in the browser so it does not have to be downloaded when the web page is viewed.  On many occasions we find that a new client’s website is not optimized for leverage caching, and is actually telling web browsers not to store any of their files.

This lack of optimization places a significant burden on the websites servers as they will be working extra hard to supply all of the websites information.  An optimized cache can easily save 50% or more of load time on a websites repeat visitor as much of the information is already stored in the visitors’ browser.

Improve server response time

Your website server speed is an important metric in your SEO performance, if your server response is slow (server speed > 200ms) and your website takes time to load, do not expect search engines to rank your website favorably.  It is important to note that a server is constantly performing many different tasks and directly impacted by poor quality website queries, non-optimized images and poorly written code.  In addition to software issues, a server’s speed is directly related to a server’s memory allocation.

Use a content distribution network

A Content Distribution Network (CDNs) like Cloudflare can help give your seo a boost by lowering the time it takes your website to pages to load.  A CDN is a network of servers that work together to help balance the server load when delivering content.  When dealing with CDN’s and CloudFlare you have to work with an SEO expert who can help with any IP problems that may arise when using A CDN.

Optimize images

Images are usually one of the main factors for a poorly performing website as oversize images will negatively impact a website in terms of speed, seo and possibly conversion rate optimization.   Image optimization is even more important in mobile searches as smartphones have less resources to deal with the performance overhead from poorly optimized images.  Image formats such as JPEG, PGN, and GIF affect a web pages load times.

In fact image optimization plays such a large part in SEO that we would prefer that you visit our page on SEO and Image Optimization for a better understanding of the subject.

Mobile & Desktop Web Page Optimization

Recently the use of mobile phones has over taken the desk top as the most popular device to search the internet.  This change clearly indicates that a website has to be fully optimized across multiple devices where Google now offers two different Speed page performance metrics.  When you use Google Speedpage Tools your will see two separate tabs – one for Mobile and one for Desktop.  Now both SEOs and Designers have to balance their work to accommodate the two competing platforms.

Related SEO Tools for Webpage Performance

Page speed diagnostics (Ranked by Personal Usage)

  • PageSpeed – Offer users a professional grade webpage analysis tool that even provides optimized files that you can use for images, CSS and JavaScript.
  • GTMetrix – Offers a great online tools that even tracks your website load times form FREE.  This way you can chart your progress over time.
  • YSlow – Yslow is known for its “waterfall” graph where you can analyize a website’s GET function calls.  The waterfall graphic is a must when fine tuning your websites cache.
  • WebPageTest.org – provides interesting and useful information regarding a broad range of web page metrics including First Byte times.

External Webpage Resources

  • Page Speed Rules  provides a comprehensive list of website Speed Page topics.  Visit this page if you want to become an expert of the subject.
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