Thanks for visiting this page! We have made some updates to reflect changes any changes in seo techniques that may have occurred since our initial publishing date way back in September 15, 2015. Thankfully, our SEO strategies are still correct to suggesting that great content and a quality user experience are the most important factors for ranking a website high, in Google Search Engine Results Pages (SERPS).Our favourite Search Engine Optimization techniques uses a two pronged approach which combines the creation of original content that matches the users keyword selection (called user intent), with a user friendly website page that also offers the user the best overall user experience (UX). While there are still many SEO theories on how to get to rank your keywords number one, we feel that the best source of information for search engine optimization is stated in Google’s mission statement. Which is to organize the world’s information and make it universally accessible and useful. It is also important to note that Google entire search engine strategy should be focused on keeping its user’s happy, as the switching costs are almost non-existent, once Google search starts reporting substandard results, it’s users can easily switch to either Bing, Yahoo or Ask search engine.
Build a Great Website, It’s Googles Job to Find You!
We feel that providing great content and user experience will always be the best strategy when performing search engine optimization, as the work you perform will also yield significant gains in converting your website visitors into new customers.
It’s interesting to note that Google appears to rank new pages faster when we initiate a PPC campaign. It is our belief that the faster ranking process is due impart to the faster acquisition of user related data for the new webpage.
In other words, imagine that Google needs at least thirty visitors before they begin ranking a new website page, with PPC, we can meet that criteria quite fast when using PPC. On the other hand it may take some time for a new website page to acquire the same number of visitors, especially if the page debuts on page 12!
Stay Relevant With Your SEO Strategy – If you’re planning on performing SEO for a long term website, you would be well advised to create a SEO strategy that is in line with Googles mission & philosophy.
Recently Google has made public, there Search Quality Rating Guidelines, which should offer a lot of details on the type of website and user experience that Google expects for their top ranking results.
The science of SEO is always changing and it’s always a good idea to take a step back once and a while and reevaluate your SEO technigues and strategies. Why not request a FREE website audit that we provide? It may open your eyes to a few new seo technigues that will help you move up in rank over your competition.
Of course we also have a few whitehat tricks (nothing magical – just a lot of hard work, performed in an optimized fashion) that we use to gain the extra advantage in search engine optimization.