What is On Page SEO?
On Page SEO is concerned with optimizing several technical areas on your webpage. These areas include your page content, internal page linking, keywords, images, title tags, URL. A well thought out webpage that has quality on-page optimization will rank much higher than a webpage that did not focus on the fundamentals of On-Page SEO.
Is On Page SEO Important?
On-Page SEO is very important in SEO. Modern SEO has out grown past SEO factors such as link building and keyword stuffing. As search engines algorithms change and become smarter, they constantly make it harder to “game” the system through Black Hat SEO.
In Modern SEO, the user experience is very important to search engines. The search engines value is derived from its ability to attract and maintain users. The greater the number of searches performed on a search engine the more valuable it is to investors and shareholders.
If the search engine query produces useless results, the search users can quickly jump to a new search engine browser. So it’s easy to see just how important it is for search engines to provide their users with quality search results. Below is a list of On-Page SEO topics.
Page Content – Optimization
The content of a webpage is very important in obtaining high SERPs results. The content should create a demand with users in such a manner that they want to share the information that they read. Note how most webpages make it easy for visitors to share the information that they read through many different social channels such as Facebook, Google Plus, LinkedIn, Yelp, YouTube and more.
One savvy marketing tactic that promotes the sharing of content is called “link bait. Link bait is designed to allow visitors to easily share the contents that they read. It is important to note that page content is more than just text based information. Page content can and should include videos, images and sounds to maximize the user experience.
Search engine can measure many different variables about the content on your webpage. One important variable is bounce rate. A bounce is simply a measure of a user’s reaction to landing on your webpage. If they do not stay long, they are considered a “bounce”.
Bounces rate along with the time spent on a webpage can sent search engines a good idea whether visitors are finding your content as valuable and relevant or are simply bouncing with hope to find better content.
Title Tags – Optimization
Title tags are a very important On-Page SEO component. In fact many SEO experts feel that Title tags are the second most important component right behind your page content. Title tags appear in your browser bar, in SERPs and as external anchor text.
A Title tag should be concise and accurately describe your website. They will be used as a main focal point for users when they are viewing search results (SERPs).
Title tag example….
Some SEO experts feel that your keyword should be the first word in your title as there is empirical evidence from MOZ that suggests theirs a correlation between click through rate and keyword position. A title tag should not be longer than 70 characters to avoid an ellipse (…) from appearing at the end your title tag.
For optimized performance your Title tags should be in either of the two following formats.
Primary Keyword – Secondary Keyword | Brand Name
Brand Name | Primary Keyword and Secondary Keyword
URLs are an important component of good On-Page SEO because they allow contribute to webpages relevance.
Example of Good URL Structure
The URL above shows the hierarchy structure of the website and its overall relevancy. Notice how each new branch relates to the root and website topic. For example in the second URL we can clearly see how “water-sports” relates to every new leaf all the way back to the root. This structure is of value to both search engines and to users when determine if the webpage result is relevant to the search term.
Example of Poor URL Structure
In the example above it should be clear that the URL does not yield any useful information. It’s almost impossible to determine if there is ant relevancy between the homepage and the tile section or subject. While we can determine that this URL has something to do with dog water toys. There’s still too much room to be wrong in your guess. Search engines DO NOT LIKE TO SPECULATE.
Images need to be optimized for user experience and also to help search engines determine the relevance of the images on a webpage. Images can be formatted in many different types. There are three types of image type files that are used on websites. They are JPEGs, GIFs and PNGs. Each has their own characteristics and applications.
JPEGs or (.jpg) images are the best all-around image file type to use as they offer nice quality images, that can be compressed and utilize small file space.
GIFs (.gif) images are lower in quality than standard JPEGs. They do not work well when containing more than a few colors. The upside to GIFs is that they will support animation. You may see GIFs show up on websites as either icons or decorative images.
PNG (.png) images are usually used when JPEGs are not available. Be careful when selecting PNG file types as a PNG-24 Is 3 times larger is size than a PNG-8.
The different image file type and file size directly relates to the users experience regarding both image quality and also the loading speed of your webpage. If your file size is too large your webpage may take some time to load thus reducing the user’s experience.
Your images should also have their descriptions optimized for search engines. The image title should be concise and also contain keywords relevant to your webpage.
Optimization of image Alt-tabs is important as they offer a chance to add important keywords to your images that do help your SEO.
It’s interesting to note that Google Web tools offer an image sitemap than is used solely for your images. You should take a look at this feature to help Google rank you images more effectively.