Hello Google Hummingbird!
Forget Keywords, It’s all about Intent Now
First there was Google’s Penguin, then came Panda and now it’s Hummingbird! A few weeks ago Google rolled out their latest search algorithm called Hummingbird. This new search algorithm looks like it’s going to drastically change the direction of search engine optimization.
According to Google, the new Hummingbird algorithm is very smart, much smarter than its predecessors. It’s so smart that it doesn’t use just keywords to determine results from users searches. It actually tries to determine the user’s intent! Take a look at Google’s new Knowledge graph, it’ll give you an idea of what Google wants to do with Hummingbird.
An important point to note is that Hummingbird, unlike the Penguin and Panda, is NOT just an update. Hummingbird is a brand new search algorithm that’s determined to provide its users with the best possible results!
Old School SEO is Now in the Past
If you’re new to SEO then it’s a great time to learn SEO as the game is changing! Gone are the backdoor link trades, secret link farms, and clandestine Black Hatmethodologies. In place of the “old school tactics” are new opportunities that come with plenty of tools to do your job. Google and Bing both provide very useful SEO Webmaster and analytical tools to help your websites rank better.
The new SEO strategy will have to focus on creating authoritative value within their market focus. If you’re a business you will have to first identify your unique selling proposition and then become authoritative in that area. Your content should be valuable enough to be shared across social networks. In modern SEO, your websites has to be engaging, linkable and create a quality experience. Google want quality!
Modern SEO – Post Hummingbird
With the release of Google Hummingbird, it’s clear what Google expects from web designers and SEO specialists. They want fast web sites that are put together to optimize the users experience. They want their search engine results to be authoritative and relevant.
In this new Modern SEO era, businesses must realize the importance and adapt to Google’s semantic search and knowledge graph. They have to provide solutions and answers to the search queries that people are seeking.
Businesses will have to try to identify intent, the needs, and the problems of Hummingbirds “new” search users and then provide the solutions and answers. In a nut shell, Google want us to stop focusing on the computer algorithms and start focusing on the end users – the people.
Google – Authorship & Provenance
Google is using Hummingbird to filter for relevant pages, free from spam. To do so they are relying on trust and proof of ownership. The Google+ profile is a great way to show Google that you are the author of your content by linking Google+ in the form of “rich snippets”. The Google+ network has surpassed Twitter to become the second largest social media. It would be wise to take a serious look at Google+ and its potential benefits for SEO.
When you identify your content and validate it for authenticity with Google+ you are also establishing provenance. Provenance is basically a record of the details involved in producing or delivering a piece of content. This recording of information will produce an “author graph” which could be used for future ranking.
In the future, through the use of intelligent mark-up tools and open standards. You will be able to provide verifiable provenance data that Google recognizes, as a good source for a particular search topic. Such “proof” will lead to trust and potentially better search rankings.
Moving forward, it may be a smart idea to begin to get familiar with two new SEO terms called authorship and author rank. They are potential areas that could offer big wins for search engine marketers. Such potential areas of opportunity are brand, authority and recognition.